Election spend update: Labor ramps up ad spend in first official campaign week
Across the first official week of the federal election, the United Australia Party continued the lead the way in political advertising spend, however the total numbers did not see an uplift compared to the week prior.
Through the week commencing 11 April and ending 16 April, the total spend for all political parties, across all channels excluding OOH was $4,591,119, as per Nielsen Ad Intel.
The ALP is significantly outspending the Liberal Party
