Election spend update: Labor ramps up ad spend in first official campaign week
Across the first official week of the federal election, the United Australia Party continued the lead the way in political advertising spend, however the total numbers did not see an uplift compared to the week prior.
Through the week commencing 11 April and ending 16 April, the total spend for all political parties, across all channels excluding OOH was $4,591,119, as per Nielsen Ad Intel.
The ALP is significantly outspending the Liberal Party
The Australian Labor Party significantly upped its spend during the first week of the election cycle, as it invested $1,282,770 in political advertising. This represents a 220% increase compared to the week previous, when it spent $582,781.
Across the same period, the Liberal Party of Australia spent a total of $111,572, compared to $89,760 the week prior. The United Australia Party, which has been tipped to spend upwards of $80 million and towards $100 million across the entire election period spent $3,177,055 during the first week of the campaign.
This means the UAP reduced its political advertising spend compared to the week prior, when it spent $3,870,149. Across the three weeks commencing 28 March, the UAP invested a total of $9,537,873, representing 81% of the total advertising spend during this period.
The Greens spent just $19,722 on advertising in the week commencing 11 April, also a reduction from $35,358 the week prior.
It is important to note the UAP is very active in out-of-home advertising coverage, which is not represented in these figures.
Data courtesy of Nielsen Ad Intel.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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topics
ad spend
Clive Palmer
election
federal election
Labor
Liberal party
Nieslen Ad Intel
UAP
united australia party
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