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Carl Witton named chief growth officer at Tangram

Digital, marketing and communications consultancy, Tangram, has appointed Carl Witton as chief growth officer and partner.

Based in Ho Chi Minh City, Witton will be responsible for growing the client base on a global scale, with Deltek Agency Solution products such as WorkBook, ConceptShare and Maconomy.

Carl Witton has joined Tangram

Witton has extensive experience with the products, formerly holding a number of roles with Deltek over the course of six years, including APAC managing director of Deltek Agency Solutions and global business director. He has spearheaded the WorkBook and Deltek’s advancement into the APAC region, taking on clients such as Leo Burnett and TBWA.

Witton said of his new role: “This has been a dream of mine for a quite a while; it is where I am best suited – collaborating with a brilliant team of people striving to deliver our best of class consultancy services, coupled with the world’s best of breed software to all our agency clients, who have had such a rough time over the past 12 months during the pandemic.”

Tangram operates in Australia, Denmark and Vietnam.

Christian Arpe-Hansen, who leads up Tangram’s operations in Europe from Copenhagen, described Witton as ‘top talent’.

“When we joined forces to expand Tangram into Europe, we knew that we were going to need some top talent to help lead and focus our growth efforts. Having Carl on board, and as a partner in the business, is a perfect fit. We are looking forward to Carl leading our growth efforts across EMEA and APAC in 2021,” he said.

Sydney managing director, Helen Johnson, said: “I’ve worked with Carl for nearly 15 years and could not be more delighted that he has joined us at Tangram.

“Our service and people values, vision for the company and our client strategies have always been so well-aligned, making this all the more exciting to be heading into 2021 together to take Teach, and our partner system offerings, to the market.”

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