New consultancy Shadowboxer attracts further Isobar ANZ talent

Creative consultancy Shadowboxer has announced two new partners, only months after being launched by former Visual Jazz founder and Isobar CEO, now managing partner, Konrad Spilva.

Fellow Isobar ANZ alumni Steven McGrath and Tom Ashmor will join the agency as business and technology and data strategy partners respectively.

Spilva, McGrath and Ashmor worked together as part of the Isobar ANZ leadership team for over 10 years, with McGrath most recently executive director – business design, while Ashmor was executive director – technology.

Tom Ashmor and Steven McGrath

“With Steve and Tom joining Shadowboxer as foundational partners we’re reinforcing our promise to clients of being a strategic SWAT team, un-biased to one way of thinking, producing outputs or solutions,” said Spilva.

“Ultimately through Shadowboxer clients can access the complete strategic skill set needed to build a business from scratch or accelerate transformation for any founder, CEO or CMO, no matter the centre of gravity the challenge takes,” he added.

The new consultancy also invests creative capital to accelerate businesses and brands, bringing consultancy, venture studio and angel investment together under the one roof. Current clients include Forty Winks, Defeat Diabetes, BIG4 Holiday Parks and Doshii, with more to be announced in 2021 alongside new hires.

Spilva added: “At Shadowboxer we’re acting as an accelerator for our clients, helping them solve their toughest challenges at high speed. To do this though we’re very consciously looking to bring the domains of business and brand closer together – bundling capability within small, senior teams, as opposed to spinning up multiple separate teams of specific disciplines, which has characterised both agency and client structures over the last decade.”

Spliva said that it is critical that technology advisory for clients be unbiased.

“If a client needs a consultant to come in as either an outsourced CTO or to deliver a technology strategy it’s important that they’re not attached at the hips to a particular vendor – and therefore a predefined answer to the problem.

“We’ve intentionally set out to build a leadership team that blends business, technology and brand strategy with creative and design – it creates a breeding ground for unbiased thinking and a perfect environment for commercial growth and innovation.”


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