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Carlton Draught AFL app offers prize of a year’s supply of beer

Carlton Draught footy appCarlton Draught has unveiled a footy betting app that gives AFL fans the chance to win a year’s supply of beer.

Aimed at “the more casual tipper”, the Carlton Draught Pick – which is downloadable from iTunes or Carlton’s website – is the only footy tipping app where players don’t have to bet every round to win the top prizes, the app’s creator Clemenger BBDO Melbourne says.

As well as “a year of beer” – two cartons, or 48 stubbies, a month for 12 months – tipsters can win tickets to the AFL Grand Final.

Carlton Draught’s marketing manager, Alastair McCausland said: “Other footy tipping competitions require a serious commitment, and we know often blokes struggle with this.”

“Every week you have to work out your team, remember the stats, have some historical data at your fingertips and remember to actually do it. With Draught Pick, we want you to tip when it suits you – when you’re having a beer and a laugh with your mates – but still give you the opportunity to win big,” he said.

Now in its second season, the Draught Pick has a number of new features, including ‘The Magnet’ for the player with the most possessions; the ability to pick which quarter the first substitute will occur and the ‘Draught Finder’, a GPS locator to find the nearest pub serving Carlton Draught.

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