Carlton Draught parodies ’80s Hollywood car pursuits in ‘beer chase’ ad
Beer brand Carlton Draught has released a new ad, the latest in the popular Made From Beer series.
Beer Chase was created by Clemenger BBDO Melbourne, which has been responsible for the beer brands’ previous work including the award-winning Slo Mo.
The latest spot plays on action movie clichés as four bank robbers celebrate a successful heist with a beer, only to realise the pub is full of police, and a foot chase ensues over a cheesy 1980’s soundtrack.
Really?
Oh I do like that, made me smile AND made me want a beer, is it too early?
Beer ads!
Please, god, don’t let the marketing people ruin them, ever.
Great work Clems! Lol’ed at least 3 times. New record.
Finally – something interesting and of some creative substance to watch. Great work. Well done DDB Melbs and the Sweet Shop.
From the bridge shot on’s a little dodge. Tall Palm Trees are very tall…..
Nice!
I know you like the pictures, but can you read?
This is just excellent. Love it.
Ghastly beer. Great ad.
G R E A T !!!!!! The whole office watched and laughed… genius!!!!
It is a Carlton territory ad, so good work there. Not a CD drinker, but the bogans will love it. Nice ending.
bloody great work everyone. made me thirst for a CD
@RU Serious You are just the worst person.
there is a great deal of self promotion going on.
Slo mo is the best ad they have made, should have stick with it. Average. Self indulgent. They have lost their way.
Why did they leave the money behind?
What a load of nonsensical madness. I love it. Nice work y’all.
It’s good. It’s funny.
Love it. My round.
I’m a Carlton drinker and that has just confirmed my faith!
@RU Serious Sux Somewhat paranoid?
thats great but why American cops?
Dear I McHunt, Bogans actually drink VB, nancy boys drink beer with lime/lemon wedges, but real people drink Carlton. But what does that make me – I drink Boags (another brilliant beer ad). We are blessed with beer ad entertainment in this country…. I ought to know.
Two words… LOVE IT
WIN!
Lovely stuff Clems.
Made from Beer!!
Loved every second of it.
Simple and funny – what more do you want?
@Clinton Duncan – ‘marketing people’ brief and approve these ads, without them they wouldn’t happen. Good creative is good creative. If it doesn’t need fiddling with, no marketing person (or CD for that matter) would. If marketing people are ruining your work, maybe it’s not that good to begin with.
As a marketing person, I think this ad is great. Well done to everyone that worked on it.
funny. There was no boat under the bridge when they jumped. where did it come from?
Great creative. Entertaining and excellent branding. Well done to those involved.
This is a hoot. Hats off all involved.
Loved the slow motion bits when they go over the hills
and kudos to the agency for selling the client on a junket to the USA.
Business class flight for everyone!
Awesome – love it!
Is that a John Farnham song?
@digiman – they did seem to jump in slow motion? slow jump + fast moving boat?
or maybe it’s part of the whole Hollywood parody…? aren’t continuity errors par for the course in 80s car chases! 🙂
ZZZZZ…
“We used some poetic licence with the locations so they would match your expectations of a classic car chase.” = “we had an awesome LA junket and gave everyone our showreels”
No disrespect to the ad, though, it’s good. But I wouldn’t have felt cheated if they shot the whole thing in Goulburn like they usually do.
30 people in the credits list – really?! Full-length movies are made with fewer people.
It’s not bad. But it’s nowhere near great.
What a shame it was so un-engaging.
Great Ad. But how come they left the cash in the Bar???
I reckon you could get a reshoot out of that!! Some lovely comic angles with throwing teh cash a pursuing police officers. Stopping to pay toll on bridge etc.
Don’t get me wrong I find it very entertaining, but still wouldn’t switch beers because of it.
@ beer drinker… The ad will resonate with the average beer drinker standing at the bar trying decide between four choices. Not the Fat Yak Pale Ale devotee. If you know what you like and not just standing at the bar wanting to quench a thirst then no ad is going to change your mind. About 70% of beer drinkers drink several brands and will try a new beer one in three visits to the bar. That’s how this ad will work.
Still don’t understand why they left the cash in the bar!!!
That’s GOLD!
Oh wait …
Love it. Nice work Clems!
A bunch of aussies that have stolen aussie money, drinking aussie beer in LA and being chased by LA cops with aussie accents? of course!
I understand that it had to be shot in LA cause of the lack of roads in Australia and shooting locally just doesn’t get you frequent flyer points does it?
@ratsrepus
they didn’t leave the cash in the bar… the big guy at the back is carrying the bag in every shot!
Love it. The inconsistencies actually make it feel more like an authentic car chase scene.
i think i got it….the cops are Carlton and the robbers are Clemenger BBDO.
Yep, that’s an adaptation of John Farnham’s “Thunder In Your Heart”. Just saw it for the first time and my ears pricked up!
The Los Angeles river location is legendary! It’s been used in dozens of great chase scenes, such as Grease (drag race site), The Italian Job, Terminator 2 (awesome motorcycle/truck chase) and Gone in 60 Seconds (Nicholas Cage, cops and Helicopter!) Great choice to put the goofy beer amongst such legends.