Carlton Draught promo gets 100,000 entries
Carlton Draught, which ran a promotion that offered entrants the chance to win a trip to London, $100,000 and a meat tray in March, received 100,000 entries to the competition. The winner was Jodie Hill from Victoria.
The announcement:
Last night, Australia’s favourite draught beer, Carlton Draught, gave 16
lucky Aussies the chance to win $100,000 (and a meat tray featuring premium Wagyu Beef) as they took part in the biggest ever meat wheel on the EDF Energy London Eye.
The winner Jodie Hill, from Colac Victoria, was the lucky finalist in the winning capsule as the wheel slowed down.
Great to have the budget to do something that big…the envy of all brand managers everywhere!
Nice job CD!
For a look at this campaign check out
Promo Sapient