Carlton Dry actually imported from Drylandia, new creative from Clemenger reveals

Carlton & United Breweries may lose their ‘made in Australia’ status if their new commercials are to be believed.

According to sci-fi-inspired creative by Clemenger BBDO, Carlton Dry is actually imported from a faraway land named Drylandia: a desolate, Dune-style landscape, where ten-metre-long horses fly through a series of floating portals, and bottles of Carlton Dry hover, offering relief from the heat.