Westfield enlists netball stars, dancers, and designers for seasonal Feel Your Rhythm campaign
Westfield has enlisted some of Australia’s brightest young talent for its spring/summer campaign, under the ‘Feel Your Rhythm’ banner.
Delivered by Westfield and whiteGREY, the campaign brings together five talented young artists, dancers, and athletes: Indigenous actor, director, and writer Nakkiah Lui; teenage dancer, model, and choreographer Xavier Gibson; author Sarah Jane Adams; Giants netball shooter, Sophie Dwyer; and recent World Cup-winning Australian Diamonds netballer Jamie-Lee Price.
The ‘Feel Your Rhythm’ campaign spans 16 still images, and 11 motion edits, “underpinned by a focus on perpetual motion and the energy of spring/summer” and spotlighting 34 brands from across the Westfield portfolio, including Zara, ASICS, Disney, Versace, David Jones, Zimmermann, Jimmy Choo, Country Road, and more. It will feature in all 42 Westfield malls, and across earned, owned and paid channels, including the Westfield SmartScreen and SuperScreen network, OOH, Meta, YouTube, and TikTok.
“It’s a beautiful time of the year that puts such a joyous spring in your step – one you can’t help but move to,” explained whiteGREY chief creative officer, Chad Mackenzie.
“The ‘Feel Your Rhythm’ campaign puts Westfield at the heart of the season and celebrates the best of what on offer to Westfield customers.”
Westfield head of marketing, brand and content, Amy Copley said of the campaign: “’Feel Your Rhythm’ ignites the new season, marking a fresh and dynamic new direction for our creative. We wanted to characterise the feeling of the campaign by collaborating with exceptional Australians who move us, capturing the energy of spring summer in a non-traditional way.
“Our strategic focus is to create moments that encourage our customers to visit and spend time with us, and this campaign is an extension of that. Our agency teams have done a fantastic job bringing ‘Feel Your Rhythm’ to life, and we’re looking forward to seeing it roll out in our destinations.”
Credits:
Client: Scentre Group
Agency – Creative: whiteGREY
Agency – PR & Social: Pulse, part of Ogilvy PR
Agency – Media: EssenceMediacom
Production Credits:
Production Company: ART BLACKBOX
Photographer & Director: Simon Eeles
Executive Producer: Jane Robinson
Producer: Penny O’Brien & Ashly Mileski
DOP: Jack Birtles
Casting: Toni Higginbotham
Postproduction: White Chocolate
Editor: Simon Njoo
Colourist: Fergus Rotherham
Online: White Chocolate
Music Arrangement and Sound Design: Andrew Klippel
Stylist: Bridie Gilbert
Hair: Pete Lennon
Makeup: Molly Warkentin
Prop Stylist: Natalie Turnbull
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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