Trips to Thailand, Ibiza and the Running Of The Bulls in Spain will be given away as part of a new campaign for Carlton Dry beer.
Launching on Thursday the Carlton Dry 100 aims to support random fun, and gives consumers the chance to win one of a hundred once-in-a lifetime opportunities. If chosen, fans will have only 48 hours to accept the challenge.
Vincent Ruiu, Carlton group marketing manager said, “The Carlton Dry 100 gives its fans the chance to live in the now,
and know that tomorrow doesn’t matter until tomorrow. At Carlton Dry, we’re all about rewarding those people who are up for dropping everything and doing something random with their mates.”
Several opportunities will be given away each week for the rest of the year.
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Each prize draw will open with a call to action through multiple media channels including Facebook, Twitter and the new Carlton Dry 100 iPhone app.