Carlton & United Breweries launches Strongbow Summer Pear Cider
Carlton & United Breweries has chosen the onset of winter to launch Strongbow Summer Pear Cider.
The beverage will be promoted using PR, through Liquid Ideas, as well as sampling in 100 venues nationwide and 800 outdoor panels across Sydney, Perth, Melbourne, Brisbane and Adelaide.
The launch will be marked by a party on Friday in Sydney featuring DJ group Purple Sneakers, and a set by DJ Darwin Deez.
“The cider trend is truly exploding here in Australia as both men and women look for different and refreshing beverages,” said Carlton & United Breweries’ group marketing manager for cider, Clive Coleman. “Pear cider is the latest trend to take off so Strongbow Summer Pear Cider really answers that call for something new, exciting and that tastes great.
The campaign also involves the iPad game Strongbow Musical Pears. A purchase of a bottle of the cider gives consumers the chance to win iTunes vouchers.
Rekordelig is sooooo much better!
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Hey The internetz, how do you know if this hasn’t been launched?
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Sorry Internetz but Rekordelig is so 2010 😛
Kopparberg is the cider of 2011!
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“has chosen the onset of WINTER to launch Strongbow SUMMER Pear Cider.”
Strange.
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