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Carmela Soares joins Clemenger BBDO Melbourne as ECD

Clemenger BBDO Melbourne has appointed Carmela Soares as an executive creative director.

Soares joins the agency from her previous role as national creative director at Isobar, a position she held for almost four years.

Clemnger BBDO Melbourne’s creative leadership team

Throughout her career Soares has worked at agencies including MercerBell, RMG Connect, EuroRSSCG and Ogilvy & Mather.

Soares joins current executive creative directors Evan Roberts and Stephen de Wolf, who were promoted to ECDs in July following the departure of Clemenger Melbourne’s chief creative officer Ant Keogh.

The appointment comes after a series of leadership changes for the agency in September , when Gayle While stepped into a new role as deputy CEO and Simon Lamplough was promoted to managing director.

Soares said in a statement: “Clemenger has an unparalleled creative culture and is home to the brightest minds in our industry. The opportunity to collaborate with this group of people and help craft ideas to life is incredibly exciting.”

James McGrath, creative chairman at Clemenger BBDO Melbourne, added: “As an agency, we continue to reinforce our demand for interactivity at the heart of every idea, built through the power of human observation and a collaborative spirit.

“Carmela’s technical pedigree is second to none, and importantly, it’s combined with a humble but compelling approach – perfect for us. The creative department is very much looking forward to Carmela joining the team and continuing to transform the work, the work, the work.”

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