Socceroos World Cup Qualifier kicks goals with 1.160m tuning in and largest 9Now streaming audience ever
Nine’s coverage of Australia’s Socceroos World Cup Qualifier against Honduras was seen by 1.196m viewers across Australia’s five metro cities last night, with the match attracting the network’s largest ever streaming audience.
In the 25-54 key advertising demographics, more than 500,000 Australians tuned in to see the match, but the live sports coverage was also the leading program for the 16-39s and 18-49s.
It's time to take on the world. #GoSocceroos pic.twitter.com/QQg4Sd5B92
— Subway Socceroos (@Socceroos) November 15, 2017
On the main channel, the clash attracted 1.160m while in Perth on 9GO! 36,000 viewers tuned in.
According to Nine, it was the most live streamed event in 9Now’s history, with 82,678 live stream starts between 8pm and 10pm.
The pre-game coverage managed 443,000 metro viewers.
A spokesperson for SBS told Mumbrella the company was excited to be broadcasting the Fifa World Cup.
“We are confident all Australians will get behind the team in next year’s tournament and watch every Socceroos game live, free and in HD on SBS. SBS has been instrumental in building the profile of football in Australia since Les Murray first hosted the FIFA World Cup broadcast on SBS in 1986 and it remains a key property for the network,” the spokesperson said.
OzTAM’s overnight preliminary ratings suggest most of Australia was watching the match, as Seven’s Instant Hotel dipped to 525,000 metro viewers and Ten’s Jamie’s Quick & Easy Food did not make the top 20 shows. It had a metro audience of 346,000.
Other than the Socceroos match, the most watched non news show was ABC’s Gruen, with 718,000 metro viewers.
Ten’s most watched program was The Project 7pm, which averaged a metro audience of 493,000.
Despite Nine’s successful coverage of sport, Seven News won the night with 955,000 over Nine News’ 892,000, while ABC captured 746,000.
But Nine dominated in overall audience share, with its main channel taking 27% of total share, followed by Seven’s 17.1% and ABC’s 13.3%.
Ten reported an overall share of 8.6%, and SBS’ share was 4.0%.
So 9Now had 82,678 stream starts between 8pm and 10pm nationally, yet 9Go! in just Perth averaged just under half of that (36,000) for each minute of the two hours.
Not bad for a dying medium eh?
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