Carnival Cruise Line Australia appoints Flare to digital, Speed to media

Carnival Cruise Line Australia has appointed Clemenger BBDO Sydney’s Flare to is digital account, and independent media agency Speed to its media strategy and buying.

Flare is Clemenger BBDO Sydney’s social and content offering.

Carnival Cruise Line Australia vice president Kara Glamore, who joined in July this year, said: “We are excited to work with a partner who we know is going to deliver the communication vision we have for the Carnival brand. Flare’s breadth of abilities will assist in focusing our content to drive impact with the customer.”

The company’s brand and retail marketing manager, Cassandra Frelczak, commented: “The Flare team showcased a refreshing approach and intrinsic understanding of the needs of a multidimensional product offering, delivered in an agile manner. We are excited to embark on this new chapter in partnership with the Flare team.”

Clemenger BBDO Sydney’s CEO Pete Bosilkovski, added: “With vaccination rates soaring and the eventual return of cruising feeling closer on the horizon, we are all looking forward to adding a bit of fun in our lives. And no one does fun like Carnival. We’re excited to partner with Kara, Cass and Anton, to help develop a digital and social media program to get people excited about future family fun holidays. I’m also really thrilled for the Flare team who put forward a brilliant pitch response, and continue to go from strength to strength with their innovative social media thinking.”

Clemenger BBDO Sydney head of social Lewis Steele, said: “The way things are across the country right now clients need solutions that offer flexibility, both in terms of how they produce creative and run their media. With Carnival we’ve developed an approach that will allow an unprecedented level of flex and optimisation for the brand. We can’t wait to produce the work and get it out into the world, it’s going to be a whole lot of fun.”

Speed’s managing partner Ian Perrin said: “We could not be more thrilled about working with the wonderful team at Carnival. We have taken a bold and innovative approach to leveraging their business data to deliver smart and effective media solutions, and can’t wait to see the results.”

Mumbrella understands that the incumbent agency is Red Engine for the digital account and Initiative for the media account.


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