Carnival Cruise Line returns focus to ‘Honeyboomers’

Carnival Cruise Line has returned to its target demographic of ‘the Honeyboomers’ in a social media campaign that encourages couples to reconnect with their friends.

The campaign film follows Simon and Kelly O’Keeffe, who were asked to nominate a couple they are friends with to go on an all-expenses paid cruise together and reconnect.

The first Honeyboomers campaign was launched in 2017 by Red Engine SCC, targeting couples whose children are old enough to be left at home whilst they go on a holiday.