Carnival Cruise Lines: Wake up to something new
Arnold Furnace has launched its first campaign for Carnival Cruise Lines since winning the business in May.
Using outdoor, bus sides, bus backs, train stations and online, the campaign carries the slogan ‘Wake up to something new’.
The campaign aims to convey the message that no two days are ever the same when cruising with Carnival.
“It’s not often you get the chance to work with a company who has fun and spontaneity at the core of their brand. Carnival is a client who truly lives and breathes their brand, and I think the creative is testament to this,” said Arnold Furnace account director Siobhan Petri.
Credits:
- Agency: Arnold Furnace
- Paul Fenton and Tom Spicer: Joint National Creative Directors
- Siobhan Petri: Group Account Director
- Jennifer Shabshelowitz: Account Manager
Puntastical..
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“It’s not often you get the chance to work with a company who has PUN and spontaneity at the core of their brand….”
Jeeze, that first ad would never fly even at Award School…. but the yiddish one is OK…
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