Carnival Cruise Lines drops Saatchi & Saatchi for Host Sydney

Saatchi & Saatchi Sydney has lost its Carnival Cruise Lines account to Host Communications, Mumbrella can reveal.

The loss is the first for Saatchi & Saatchi since Michael Rebelo joined the agency as CEO two years ago.

Jennifer Vandekreeke, vice president of Carnival Cruise Lines, said the move was motivated by a change to Carnival’s marketing approach.

“As the Carnival Cruise Lines brand moves from the launch phase to driving consideration, our marketing approach has evolved,” she said.