White Agency’s Sandy Park moves to marketing role at client Lion



lion brandsSandy Park, MD of STW’s digital agency The White Agency is to move to a senior marketing role at client Lion.

Park’s move to become marketing communications director comes after six years with the agency. He will be replaced as MD by general manager Andrew Davenport.

Lion is one of The White Agency’s biggest clients with alcohol brands including XXXX, Tooheys, Hahn, James Boags, Speight’s and Bacardi. The agency was appointed by Lion to work on its wine and beer brands in 2012.

The brand said it was looking to expand its digital expertise, with marketing director Matt Tapper adding: “The digital space provides some exciting opportunities for our brands and we look forward to having Sandy working as part of our team to help deliver some leading campaigns.”

White Agency CEO Miles Joyce said: “We are genuinely delighted for Sandy. This is a great role for him and he deserves this opportunity.”

Before The White Agency, Joyce and Davenport worked together at the now defunct NetX which was later bought by the Clemenger Group. Joyce said: “It’s of course bitter-sweet. Sandy and I have worked together for many years and he has been a great asset for White. I am going to miss him sitting next to me every day. I can’t thank him enough for his passion, commitment and contribution to getting us to where we are today – a genuine digital market leader.

“And of course we are looking forward to working with Sandy now as a client on the diverse range of work we do with Lion.”

Other White Agency clients include Lexus, Panasonic, BlueScope Steel, Sussan, Toyota Financial Services, Momentum Energy and Nestle.

As part of the White management restructure, finance chief Steve Lemlin will become chief operating officer.


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