White Agency’s Sandy Park moves to marketing role at client Lion
Park
Sandy Park, MD of STW’s digital agency The White Agency is to move to a senior marketing role at client Lion.
Park’s move to become marketing communications director comes after six years with the agency. He will be replaced as MD by general manager Andrew Davenport.
Lion is one of The White Agency’s biggest clients with alcohol brands including XXXX, Tooheys, Hahn, James Boags, Speight’s and Bacardi. The agency was appointed by Lion to work on its wine and beer brands in 2012.
The brand said it was looking to expand its digital expertise, with marketing director Matt Tapper adding: “The digital space provides some exciting opportunities for our brands and we look forward to having Sandy working as part of our team to help deliver some leading campaigns.”
White Agency CEO Miles Joyce said: “We are genuinely delighted for Sandy. This is a great role for him and he deserves this opportunity.”
Before The White Agency, Joyce and Davenport worked together at the now defunct NetX which was later bought by the Clemenger Group. Joyce said: “It’s of course bitter-sweet. Sandy and I have worked together for many years and he has been a great asset for White. I am going to miss him sitting next to me every day. I can’t thank him enough for his passion, commitment and contribution to getting us to where we are today – a genuine digital market leader.
“And of course we are looking forward to working with Sandy now as a client on the diverse range of work we do with Lion.”
Other White Agency clients include Lexus, Panasonic, BlueScope Steel, Sussan, Toyota Financial Services, Momentum Energy and Nestle.
As part of the White management restructure, finance chief Steve Lemlin will become chief operating officer.
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Absolute legend. Massive weapon. A big win for Lion Nathan.
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I have worked under this man but have also known him socially for over 10 years. He will be an enormous asset to Lion Nathan and wish him the best of luck. One of the good guys.
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What happened to commbank?
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@ media neutral. I’m not sure “the massive weapon” was part of the job requirement
but good on him for that too!
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Congratulations Andrew!
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Amazing for Lion. I owe a major portion of my career to Sandy, he’s going to kill it at Lion.
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Not sure about his qualifications for the job, but he used to be an industrious 5/8 for the Rats, albeit a little slow…..Nice work Sandy.
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Congrats Sandy, super role for you. I’m sure you will be missed. Big congrats to you too Andrew. Watch this space
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Good on you Sandy
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@ CLOSE OUT Agreed. That is also the likely cause of him running a little slowly as pointed out by @Long Time Ago
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Well done Ed, Great result for all your hard work and effort in your career.
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