Carnival launches ‘Fun Size Cruises’ social campaign
Carnival Cruises has launched a social media campaign to promote its short breaks.
The ‘Fun Size Cruises’ campaign, created by Redengine SCC, is aimed at the market for smaller and more regular vacations rather than the company’s traditional eight to 12 day trips.
The social media-led campaign also looks to introduce new customers to cruise holidays by offering sample sized holiday packages.
Carnival Cruise Line Australia marketing director, Jayne Andrews, explained: “Especially at this time of year, when people are coming back from long holidays, it feels extra tough waiting for the next big vacation.
“Fun Size cruises offer people the chance to take another holiday between holidays, without feeling too guilty. They also make cruising even more accessible to those who haven’t tried it before, and we hope, once they have had a Fun Size, they’ll come back for more. Now, there is no excuse not to get away.”
Redengine SCC creative director Duncan Shields added: “Carnival Fun Size Cruises are a great way for people to sample cruising for the first time and to experience the fun for themselves.
“What better way to bring that to life than a range of chocolates that demonstrate how the best things in life often come in fun size packages?
“Ultimately, these shorter cruises are about treating yourself: and that’s about moments — whether it’s a chocolate, a weekend getaway, or time with family.”
Campaign Credits:
Client: Carnival Cruise Line Australia
- Marketing Director: Jayne Andrews
- Brand and Retail Marketing Manager: Cassandra Frelczak
- PR and Social Media Executive: Anja Cohen
- Digital Marketing Lead: Max Miller
- CRM Manager: Louise O’Grady
Creative Agency: Redengine SCC
- Creative Director: Duncan Shields
- Senior Creatives: Ben Harrison & Rob Peters
- Senior Art Director: Baptiste David
- Strategy Director: Paul Isbell
- Account Director: Katy Ward
- Account Executive: Madie Zillhardt
Media Agency: MediaCom
- Digital Investment Manager: Claudia Domingues
- Digital Investment Executive: Justine Baloh
- Digital Investment Coordinator: Brittany Wrightson
Is there any creative?
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Crap idea for a crap product with a crap press release.
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Great idea – less time sleeping in a wardrobe, less time trapped with bogans, home before the gastro cuts in .
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