Caroline Elton announced as new Heart Foundation CMO

The Heart Foundation has appointed Caroline Elton as new chief marketing officer, filling the role left vacant by Chris Taylor following his resignation in November.

Elton was previously reporting to Taylor within the Heart Foundation’s marketing department as director, campaigns and partnerships, and was promoted in May to lead the department following his departure.

Taylor was the Heart Foundation’s first CMO, being tasked with establishing a marketing, brand and digital strategy following nine separate entities coming together to form the Heart Foundation. He also established the marketing team.