Libra releases The New Period Ritual campaign via Cummins&Partners

June 21, 2021 10:39

Australian period care brand Libra launched last night a new integrated campaign ‘The New Period Ritual’ created to educate women on the ease of use when it comes to period underwear.

The campaign, created by Cummins&Partners, marks the launch of Libra Period Proof Undies.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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