Carrie Bickmore wins Twinings Design Challenge

Carrie Bickmore has won the Twinings Design Challenge, which will see her tea design packaging feature on shelves for the next four years.

The announcement:

Carrie Bickmore has won the hotly contested Twinings Design Challenge with her packaging design remaining on shelf in supermarkets nationally for the next four years. 10c for every pack of Twinings Morning Tea sold will be donated to Carrie’s chosen charity; Carrie’s Beanies 4 Brain Cancer.

Tens and tens of thousands of votes were cast placing Carrie ahead of Emma Freedman, Samantha Harris and Nicole Kidman.

Carrie speaks to the inspiration behind her pack design: “My design was inspired by my childhood. Music and dance was always a massive part of my life, I was a ballet dancer as a child, and I’m always the first and last on the dance floor”.

“Music has been my sanctuary through the tougher times of my life, and some of the happy. I thought music and movement would be something Australian women can all relate to.

“And to be able to continue supporting my charity, Carrie’s Beanies 4 Brain Cancer, helping fund vital research into brain cancer is a phenomenal opportunity – I can’t thank everyone enough who voted for my design, this means the world to me” concludes Ms Bickmore.

Audrey Green, Brand Director, Twinings Australia adds: “We wanted to celebrate our 300 years of women and Twinings tea because we’re proud that all those centuries ago Thomas Twining opened the world’s first teahouse to welcome women. To mark this, we thought we’d ask Australian women what they wanted in their tea and our Master Tea Blender Philippa Thacker has created this refreshing, Twinings Morning Tea just for them. We also wanted this tea to reflect modern Australian women and what inspires them. To have Carrie Bickmore, such a strong woman we admire in this country lend her creative talents to the design Australians have chosen is just wonderful.”

Source: AC Agency


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