Dr Mumbo

Carrspace cops a bashing in the social space

It seems things keep lurching from bad to worse for experiential agency Carrspace – which was behind Woolworths ill-conceived Anzac #freshinourmemories campaign.

After having to pull the campaign website following a public outcry at how crass it was it appears the real Carrspace website has gone offline with a message “Bandwidth limit exceeded” – making Dr Mumbo wonder if it is the victim of a denial of service attack.

denial of service carrspace

After copping a bashing on Twitter yesterday the inevitable happened, and someone launched a spoof account @carrrspace with a profile reading: “Formerly , more like car crash! Proud creators of campaign.”

In reply to one tweet naming Carrspace as the agency behind the campaign the fake account tweeted: “to our credit, we nailed the pitch! We only used ‘engagement’ 73 times and even used the hashtag

And promising to “deal with your queries here” after the real agency had referred all inquiries to Woolworths:

Then of course there’s the cartoonists getting in on the action, with Peter Broelman jumping on the farce imagining what the Gallipoli campaign might have been like if it was sponsored by Woolies:  broelman cartoon woolworths And someone with a bit of time on their hands has reworked the scene from movie Downfall where Hitler loses his cool – with Adolf in this scene representing Woolworths CEO Grant O’Brien:

Dr Mumbo can’t help but wonder if the reaction around the Woolies offices yesterday morning might have been fairly similar to that.


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