Carsales and Seven West Media directors announced as IAB chair and deputy chairs
IAB Australia has named new chair and deputy chairs to its board.
Vanya Mariani, Carsales’ commercial director for media, and Andrew Brain Seven West Media’s director of data and growth, will join the peak trade association for online advertising’s board as chair and deputy chair, respectively, while they’ll also be joined by Rebecca Costello from The Guardian and Suzie Cardwell from Nine.
Mariani was previously IAB board deputy chair and succeeds Matt Rowley, who stepped down following his departure from Pedestrian Media.
As chair, she will work closely with IAB Australia CEO Gai Le Roy on upcoming initiatives to help ad effectiveness and audience measurement and find ways to reduce carbon emissions. She will also be responsible for helping all sectors navigate changes in data usage and privacy obligations, as outlined in the IAB Australia Annual Report.
In a statement on Thursday, Le Roy thanked Rowley for his time and welcomed the newcomers to their roles.
“During [Rowley’s] tenure, the IAB in Australia has continued to significantly expand membership, roll out a new audience ratings currency, play a major role in industry policy areas and helped drive deeper connections across the industry,” Le Roy said.
“I am looking forward to working closely with Vanya – a passionate and positive industry leader representing an innovative and successful Australian business, who will help lead the board and identify important initiatives for the digital advertising industry.”
Rowley added: “Over my years of involvement, I’ve seen the IAB grow into Australia’s ‘United Nations‘ of digital advertising. Like the UN, the work the IAB undertakes is complex yet immensely valuable. It has been a privilege to serve as Chair, and I’m confident that Vanya and Gai will elevate the organisation to even greater heights.”
On her appointment, Mariani said: “It has been a pleasure to be co-chair of the IAB alongside Matt Rowley over the last 18 months, and I feel privileged to take the reins of chair officially.”
At Carsales, Mariani oversees all sales and customer solutions activity; she has worked for the company for over 14 years.
As Seven West Media’s director of data and growth, Brain is responsible for shaping the data-driven audience and revenue growth strategies of 7plus. He has 20 years of industry experience in leadership roles in digital media across publishing, OOH, radio and TV.
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Great choices – and an impressively well balanced board.
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