Carsales appoints new general manager of commercial partnerships

Carsales has hired former Publicis Groupe’s general manager commercial Sam Zadgan as its new general manager – commercial partnerships.

Zadgan will join the Carsales media leadership team, with his remit to include management of commercial partnership opportunities and innovation across Carsales’ portfolio.

Additionally, he is expected to build upon existing supporting solutions to key industry challenges, and will also work to enhance the Carsales media and service offering.


In addition to Publicis, Zadgan has also spent time in commercial roles at Dentsu Aegis Network, BBC Studios and Verizon Media, in a career spanning 20 years.

Carsales commercial director media (sales and customer solutions), Vanya Mariani, said: “Sam Zadgan is joining our media leadership team and will be a key contributor in the transformation of our media business.

“As we start to shine a light on all the unique offerings available under the Carsales umbrella, Sam will lead our partnership conversation to ensure our core customers can leverage more than our audience size and attention.”

Zadgan added: “Carsales is a data and audience-rich business with a history of innovations in technology. Even with the strength of the company, its products and teams have demonstrated to date, it retains almost untapped potential as a digital disrupter.

“I look forward to building our partnerships and reinforcing and expanding the long-term relationships across the media ecosystem.

“My previous interactions as well as the reputation of Carsales as a great business with great people, was a strong attraction for me. From day one, I have experienced an entrepreneurial and natural, down to earth atmosphere, throughout the business which is energising to be a part of.

“I’m thrilled to be working with the Carsales Media Leadership Team to innovate commercial opportunities and tackle the next phase of the carsales media business.”

The appointment of Zadgan is the latest hire at Carsales within its commercial team, with Mariani promoted to the role in May, with Davor Vilusic named commercial director – media (strategy, trading and ad operations) at the same time.

Publicis was contacted regarding a replacement for Zadgan, but did not respond in time for publishing.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.