Publicis Media makes new appointments to expand trading capabilities

Publicis Media’s investment arm, Publicis Media Exchange (PMX), today announced three key hires to improve its trading capabilities.

The appointments include Sam Zadgan in the newly-created role of general manager commercial. Zadgan was most recently head of commercial investment and innovations at Dentsu Aegis Network’s Amplifi.

PMX team (L-R: Tina Gavros, Sam Zadgan, Sarah Keith, Jodi Fraser, Xavier Pons, Brooke Aniseko)

Brooke Aniseko has also joined as as commercial director of performance, and Xavier Pons will come on board as business insights director.

Sarah Keith, PMX managing director, said she was delighted to have Zagdan join the team.

“Zadgan’s commercial finance background, combined with a mix of publisher and agency experience will be key to expanding Publicis Media’s trading capability driving our move to a platform-based trading approach across all media,” she said. 

“I am delighted to be able to attract the best talent into our experienced, centralised trading team. Our trading alliances have always been across all media, but now we have the expertise in place to expand a programmatic approach to drive automation, improved targeting and efficiency for our clients.”

Zadgan comes across from the Dentsu Aegis Network 

Aniseko’s role will see her head Precision Media, Publicis Media’s programmatic offering, following experience as account director at Videology. 

Pons joins from Accenture Media Management, where he was an advisory specialist, and will be responsible for cross-media benchmarking and measurement at PMX.

Keith said the appointments all help Publicis move towards a new trading environment.

“We are building on our existing market-first Publicis Screen product, which enables us to plan, buy and post analyse linear television and broadcast video on demand. This is the next step towards a new trading environment with cross media analytics underpinning this,” Keith explained.

“The future state of media trading will be driven by increased automation and improved audience targeting, driven by personalisation and cross media measurement across all media. We have expanded our PMX trading capability to ensure that our clients can succeed in this environment.”


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