News partners with Uber to celebrate Mardi Gras with ‘MardiCars’ is the latest brand to jump on the Mardi Gras stunt bandwagon, with the online auto marketplace partnering with Uber and GLBT charity the Aurora Group for the ‘We Love Every Car’ consumer campaign.

The campaign sees three CarsGuide ‘MardiCars’ hit the roads from February 6 until March 7 in Sydney’s CBD, eastern suburbs and inner-west from 2pm-10pm each day.

The cars are Mardi Gras themed, featuring custom designs by Sydney illustrator Irene Fele, and are free, with CarsGuide donating $10 per ride to The Aurora Group charity. head of marketing Glen Knowles said: “ is the challenger brand in what has become a tired old market. We wanted to show there is a ‘better way’ and have some fun at the same time. Our ‘Mardi-Cars’ raise awareness of CarsGuide, consumers get a free ride, and importantly we have the opportunity to give back to the community.”

New and existing Uber app can enter the ‘Mardicar’ promo code into the app which will give them the option to request a free ride in one of the cars.

The consumer campaign promoting the stunt, created by BWM Dentsu, will feature full page ads in the Daily Telegraph, inlink office/cafe screens and on Facebook.

Campaign partners:

  • Media Agency: MediaCom

  • Creative Agency: BWM Dentsu

  • Illustrator: Irene Feleo

  • Public Relations: The PR Group

  • Car Provider: VW Sutherland

  • Booking Engine: Uber


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