NRL focuses on fans in new season campaign from MJW

The NRL has launched its annual Telstra Premiership season campaign which this year focuses on the game’s fans as it aims to demonstrate how the league unites people.

The campaign, created by creative agency MJW, focuses on how fans celebrate and interact with the game. NRL players Greg Inglis, Jonathan Thurston, James Segeyaro and Trent Hodkinson also feature in the spot which is set to the Robbie Williams track ‘Let Me Entertain You’.

NRL head of marketing, content and digital Lewis Pullen said: “Robbie’s song is the perfect fit for our premiership brand promise, and affirms NRL as the best form of sporting entertainment for fans and spectators alike. Our agency MJW has pulled out all stops to showcase just how exciting and inclusive that entertainment offering is.”

The campaign is running across TV, online, print, radio and social media and focuses on the reaction of fan to the game.

MJW creative director Luke Chess said: “The spots are fun, they’re light, they’re great to watch. It’s a mix of joy and spectacle we’re carrying through into all our work in all media for the 2015 season.”

Last year’s campaign encouraged fans to join NRL clubs.


Client: NRL
Head of Marketing, Content and Digital: Lewis Pullen
Brand Manager: Samantha Feyzeny
Agency: MJW
Brand Director: Tristan Hay
Account Director: Linda Spina
Strategy Director: Scott Davis
Creative Director: Luke Chess
Art Director: Jon Foye
Producer: Baz Milas
Production: Heckler
Director: Justin McMillan
DOP: Tim Tregoning
Editor: Andrew Holmes
Executive Producer: Will Alexander
Producer: Johnny Greally
Post-Producer: Tyrone Estephan
Colourist: Christine Trodd
Audio Production: Rumble Studios


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