NRL focuses on fans in new season campaign from MJW
The NRL has launched its annual Telstra Premiership season campaign which this year focuses on the game’s fans as it aims to demonstrate how the league unites people.
The campaign, created by creative agency MJW, focuses on how fans celebrate and interact with the game. NRL players Greg Inglis, Jonathan Thurston, James Segeyaro and Trent Hodkinson also feature in the spot which is set to the Robbie Williams track ‘Let Me Entertain You’.
NRL head of marketing, content and digital Lewis Pullen said: “Robbie’s song is the perfect fit for our premiership brand promise, and affirms NRL as the best form of sporting entertainment for fans and spectators alike. Our agency MJW has pulled out all stops to showcase just how exciting and inclusive that entertainment offering is.”
The campaign is running across TV, online, print, radio and social media and focuses on the reaction of fan to the game.
MJW creative director Luke Chess said: “The spots are fun, they’re light, they’re great to watch. It’s a mix of joy and spectacle we’re carrying through into all our work in all media for the 2015 season.”
Last year’s campaign encouraged fans to join NRL clubs.
Credits:
Client: NRL
Head of Marketing, Content and Digital: Lewis Pullen
Brand Manager: Samantha Feyzeny
Agency: MJW
Brand Director: Tristan Hay
Account Director: Linda Spina
Strategy Director: Scott Davis
Creative Director: Luke Chess
Art Director: Jon Foye
Producer: Baz Milas
Production: Heckler
Director: Justin McMillan
DOP: Tim Tregoning
Editor: Andrew Holmes
Executive Producer: Will Alexander
Producer: Johnny Greally
Post-Producer: Tyrone Estephan
Colourist: Christine Trodd
Audio Production: Rumble Studios
Perhaps ironic that Robbie Williams may have dabbled himself in some white line fever in his day
So how is this any different to anything they have ever done? Looks like a bad TV promo.. now it sounds like one too with that super cliche track
It amazes me that they pay someone to shoot pretty much exactly the same footage of fans every year.
Mr Pullin, could you please share with us NRL’s ‘brand promise?’
Why does the NRL need to advertise?
The PR it gets every year is just amazing:
YEAR 1, Drug Scandal
YEAR 2, Sex Scandal
YEAR 3, Drink Scandal
YEAR 4, Poo in someone’s shoe Scandal
Rinse and repeat.
In many ways Robbie Williams is very much a true representation of the NRL.
can someine please explain to me how this is any different to anything the nrl has ever done before….
It’s the same bollocks every year. Insert bon Jovi here….
I can’t believe the nrl paid a ‘head of’ to pay an agency to reproduce the same shit again.
Lewis. There Questions… What is this ACTU ALLY trying to do…. how do you propose to measure that…. why did you remake an old ad rather than reuse it?