Cartelux pivots to focus on helping start-ups raise revenue

October 14, 2016 9:50

Sunshine Coast agency Cartelux, which is still riding high on a deal earlier this year to deliver videos for Google to car dealers across the globe, has pivoted the business to help start-ups looking for venture capital.

The agency, which is also in the midst of expanding it’s footprint into Sydney and Melbourne, has picked the burgeoning start-up space as the next target for its growth.

Josh Williams, head of the B2B video specialist, said one of the keys to success for emerging businesses, many of which are in the tech sector, was sourcing funding, and the agency’s own model was now developing to help connect new businesses with venture capitalists by helping market the businesses to investors.

Cartelux has already had one major success, with with app developer Tiltsta, which ads a shopping element to videos brand videos, helping the business develop a pitch video that helped it win $150,000 in funding through Publicis’ ‘Publicis90’ global start-up initiative.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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