Cartology adds 1,100 digital screens to network with Vicinity Centres partnership
Cartology has signed a deal with Vicinity Centres to add more than 1,100 small and large retail out-of-home screens across the retail landlord’s 57 shopping centres.
The screens will appear at major centres in Chadstone, Chatswood Chase, Emporium Melbourne and Queens Plaza, as well as various key regional centres across Australia. Vicinity’s shopping malls see over 400 million customer visitors each year.
The partnership, which starts next year, means Cartology’s total screen network will now reach more than 5,300 digital screens.
“We’re excited to partner with the team at Vicinity, building on the longstanding partnership Vicinity and Woolworths Group have enjoyed,” Cartology’s managing director Mike Tyquin said.
“Woolworths Supermarkets, and BIG W stores play a critical role in the customer experience at many Vicinity centres and by extending the partnership to media, we add another dimension that connects brands with relevant customer audiences.
“Whether it is 1+ reach, targeted customer reach or proximity, we’ve got the right solution to drive impact for brands.”
Kirrily Lord, group director customer and asset management at Vicinity Centres, adds: “We’re excited to embark on our partnership with Cartology. Their customer and retail media expertise as part of Woolworths Group is second to none and together, we can deliver a rich customer experience across our diverse portfolio.”
