Sydney Airport goes to market for OOH partner
Sydney Airport is out to pitch for an out-of-home (OOH) media network to handle media assets and advertising rights across its three terminals, car parks, roadways, and billboards, Mumbrella can reveal.
The RFP process is due to launch mid-December and close at the end of February, ahead of the expiration of its current agreement with JCDecaux at the end of June 2024.
JCDecaux first took over the role of Sydney Airport’s exclusive advertising partner in 2019 after acquiring APN Outdoor.
The account is understood to be of substantial value with more than 44 million passengers that pass through the three Sydney Airport terminals each year, capturing 44% of Australia’s incoming international passengers.
Currently, SYD also boasts one of the country’s largest billboards, at 1,957 square metres.
Sydney Airport’s head of retail, innovation and growth, Emma de Szoeke, said: “This is a tremendous opportunity to partner with one of Australia’s premier media networks, which is constantly growing and transforming. Considering Sydney Airport’s highly desired passenger mix, iconic location, and sheer scale – we’re certain the sky is not the limit.
“We have big ideas and are seeking a partner who will share our same ambitions, hunger for innovation and is ready to put Sydney Airport on the world stage as a must-have media destination.”
JCDecaux declined to comment.
Have your say