Cascade ask Australians to ‘Change It Up’

Australians have been asked to ‘Change It Up’ and try new flavours as part of the latest out-of-home campaign by sparkling soft drink brand, Cascade.

Created by McCann, the Coca-Cola South Pacific owned brand will also use influencer content aimed at changing peoples’ daily habits so they use one of Cascade’s flavours instead of their usual mixer.

Flinders Street Station, Souther Cross Station, Kings Cross Station, King George Square, retail centres and Qantas terminals will be a home to the billboards.

2hungryguys, thecitylane, cocktailsbykurtis, seewantshop, quoc_phan, designbyaikonik and brigadeirochoc are the influencers who will be participating in the campaign.

Bridget Slipper, adult sparkling brand manager, said in a statement: “Change it Up’ is all about encouraging our Australian adults to try something new, pairing our delicious Cascade flavours with their favourite spirits.

“We know they’ll love discovering new ways to enjoy the product, be it while socialising with friends or relaxing on the couch after work.”

Flavours include Raspberry, Mint & Ginger, Spiced Pear & Bitters, Spicy Ginger Beer, Ginger Beer and Tonic Water.



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