Racing Victoria launches 2017 Spring Racing Carnival campaign

September 12, 2017 3:33

Racing Victoria has launched its 2017 Spring Racing Carnival campaign featuring 2015’s Melbourne Cup winning jockey Michelle Payne.

The first work from agency By All Means, which were appointed to the account in June, the 30 second ad shows people watching the event, reading about the races and at the Melbourne Cup.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

2017 Spring Racing Carnival By All Means

2 COMMENTS

The Wasp 13 Sep 17

Michelle Payne did not ride the winner last year, that was 2015…. and it was a fluke.

User ID not verified.

Vivienne Kelly 13 Sep 17

Hi The Wasp,

Apologies for the error – clearly here at Mumbrella we have lost track of time and can’t quite believe it is September 2017 already. We have corrected the date. As for it being a fluke, clearly we do not have enough racing knowledge to make a call either way.

Thanks,
Vivienne – Mumbrella

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Racing Victoria launches 2017 Spring Racing Carnival campaign

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