Cash Converters appoints emitch and 303Lowe

Cash Converters has appointed a new digital agency and a creative agency in emitch and 303Lowe respectively. The accounts were previously held by Longtail.

The announcement:

National retailer Cash Converters has appointed digital agency emitch and creative agency 303LOWE following a competitive review of its digital media and advertising services, which was previously held by Longtail.

emitch, the digital arm of media agency Mitchell & Partners, will manage all digital strategy, planning and buying with 303LOWE coming on board for digital creative and production. The account is managed from Perth.

Adrian Roeling, Managing Director of emitch, said: “We’re thrilled to have the opportunity to work with Cash Converters. It’s a particularly exciting time for their business, and we’re looking forward to helping them deliver profitable growth, in partnership with 303LOWE.”

Al Taylor, Managing Director of 303LOWE said: “We’re delighted. Having worked with Cash Converters for over eight years, and contributed to the growth of the brand so far, it’s great to have the all the work consolidated so we can deepen our contribution as we move into the next exciting chapter for Cashies.”

Glenn Donaldson, National Marketing Manager of Cash Converters, said: “We were impressed with emitch’s strategically led and consumer-centric focus, underpinned with creativity, innovative technology and data solutions. We are also excited to build on our relationship with our strategic brand partner 303LOWE, integrating online and offline in order to deliver seamless communications.

Cash Converters has over 140 retail outlets in Australia and more than 600 worldwide. emitch and 303LOWE commence work on the digital business from 1 January 2013.

Source: Cash Converters press release


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