Cashrewards acquires retail tech platform: ‘A major win for consumers’

Cashrewards has announced the acquisition of Little Birdie, a retail tech platform that will further the cashback platform’s mission to be “the ultimate shopping companion for Australian consumers”.

Little Birdie’s platform can “ingest tens of millions of products, using advanced machine learning models to categorise and match them with precision, and proprietary algorithms to highlight the best daily deals for members”.