Cashrewards acquires retail tech platform: ‘A major win for consumers’
Cashrewards has announced the acquisition of Little Birdie, a retail tech platform that will further the cashback platform’s mission to be “the ultimate shopping companion for Australian consumers”.
Little Birdie’s platform can “ingest tens of millions of products, using advanced machine learning models to categorise and match them with precision, and proprietary algorithms to highlight the best daily deals for members”.
Cashrewards plans to integrate Little Birdie’s product search and real-time price tracking with its cashback platform, with the combined service “expected to deliver an unmatched shopping experience that helps members find the best prices and earn cash back”.
Cashrewards will relaunch the Little Birdie website and app before the Black Friday/Christmas season begins.
Anthony Seymour-Walsh, CEO of Cashrewards, said: “Once the integration is complete our 2 million-plus members will be able to enjoy a seamless shopping journey with Cashrewards, supercharged with Little Birdie’s powerful product search and price comparison tools.
“This acquisition is a major win for consumers in Australia and is a significant milestone in Cashrewards’ growth trajectory.
“This move not only strengthens our market position but will enhance our value proposition and accelerate the growth opportunities within our cashback and retail media sectors.”
Subscribe to the daily newsletter
Got a tip?
Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
Linkedin
Have your say