Cashrewards announces new general manager of retail media

Cashrewards has today announced the appointment of a new general manager of retail media.

In a bid to expand its recently-launched retail media platform, Circuit by Cashrewards, the company has announced Lachlan Brahe for the position, who moves across from The Endeavour Group where he also worked as head of retail media.

Brahe has previously worked at IPG Mediabrands as MD of Reprise – where he worked with big name advertisers like Coca-Cola and Nestle – and later joined Criteo to launch its own retail media platform.

“We see significant opportunity to create a market leading retail media proposition and Lachlan’s experience and expertise will support us in building a platform that helps us to achieve this goal,” Cashrewards CEO, Anthony Seymour-Walsh, said.