Casting for Tourism Australia’s No Leave No Life campaign goes public
The third series of the Tourism Australia-funded No Leave No Life campaign, to encourage Australians to use up their holiday, has issued a public call for participants.
People can nominate themselves or someone they think deserves a break through www.noleavenolife.com. That person will feature on the No Leave No Life reality TV show, to air on Seven.
The call comes a week after tourism minister Martin Ferguson branded the amount of leave owed to Australians “a disgrace”, and said many young Australians were stockpiling leave to take holidays overseas.
Australians are owed 123 million days of accumulated annual leave worth $33 billion in wages, according to the minister.
Andrew McEvoy, Tourism Australia’s MD said: “We can’t expect to stop Australians travelling overseas now or in the future – it is part of our national character. But we can work to increase consideration of an Australian holiday when people are deciding on the holiday they want.”
McEvoy said that the No Leave No Life campaign is a long term strategy to remind employees of the personal and professional benefits of taking annual leave – and of taking that leave in Australia.
The second No Leave No Life reality TV series had an average weekly reach of 912,000.
http://youtu.be/FK6S5L3d__I
Don’t disagree with the take leave message, but like many Australian’s I’d take my leave off shore where I’ll pay 3x less for accommodation and food, and actually get good service.
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