Cat burglar Lorraine steals neighbours’ belongings in latest AAMI spot

AAMI has promoted its fire and theft contents insurance by featuring Lorraine the cat burglar.

Created by Ogilvy Melbourne, the 30 second spot shows Lorraine the cat stealing watches, fidget spinners and crystals from the neighbours.

One of the victims of Lorraine the cat calls up AAMI to take out insurance for renters.

The ad promotes the insurers fire and theft content insurance of up to $25,000 for those who rent.

“Shame Lorraine,” is the tagline used at the conclusion of the spot.

The ad is an extension of AAMI’s ‘Not Very Insurancey’ brand platform.

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics AAMI Ogilvy Melbourne

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Comments: 2

Rob 11 Jun 18

Cute ad, but I couldn’t understand the mumbling owner of the cat. Cat’s name .. Marie, Moraine, Lorraine, Marine … Not Nailed it … ‘Lamed it!’

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Zoe 12 Jul 18

Lorraine is so adorable. can we have more furry cute animals by aami

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