Catalano unveils The Weekly Review, the title to rival Fairfax’s Melbourne Weekly

The Weekly Review, MumbrellaFormer property editor and marketing director of Fairfax’s The Age, Antony Catalano, has unveiled April 28 as the launch date for his new weekly magazine which is set to rival his former employer’s The Melbourne Weekly.  

Catalano’s The Weekly Review is being backed by over 20 real estate agencies in Melbourne which have previously been big advertisers in the Fairfax title.

Fairfax’s Melbourne Weekly is expected to take a big hit in real estate advertising revenue following the defection of the agencies to Catalano’s new venture.

The Weekly Review will be a free 200-plus page glossy lifestyle magazine which the publisher said will be supported by “Melbourne’s most comprehensive display of gloss real estate advertising”.

It will have a weekly print distribution of 200,000 across affluent Melbourne suburbs.

It will also be available online and on mobiles. The digital edition will aim to extend readership to those who live outside the print distribution area.

Published by Metro Media Publishing, the firm was founded this year by Catalano in partnership with real estate agencies which include: Fletchers, TBM, Hocking Stuart, Bennison Mackinnon, RT Edgar, Woodards, JR Buxton, Gary Peer & Associates, Jellis Craig, Kay & Burton, Marshall White, Abercrombys, Hodges, Noel Jones, Christopher Russell, Williams Batters and McLaren.

Catalano said: “Given the positive response and forward bookings from high-end agency clients there is clearly a need in the market for a quality free glossy.

“The Weekly Review will provide the latest access to real estate information as it happens with online data and has the advantage of an electronic distribution through the qualified leads provided through estate agent databases. The expanded reach through database distributed of the electronic version will extend reach to more than 300,000 people weekly.”

The magazine’s content will cover food, wine, travel, entertainment, fashion, art and culture, motoring, outdoors, design, and Melbourne-based celebrities.

The publisher has hired Trent Casson, fromerly from Austereo, to the role of sales and marketing director.

The Weekly Review has also signed content-sharing partnership with the industry-owned portal to allow readers to access auctions information. The title has also combined with the REIV to provide online auction results on Saturday night and tailored individual auction results via the mobile phone.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.