Catalano’s ACM expands partnership with property portal Realestateview including advertising packages and shared marketing services

Antony Catalano’s Australian Community Media (ACM) is now offering real estate agents and vendors packages which span print advertising and a listing on national property portal

The publisher said it was an important step in Catalano’s “ambitious digital property strategy”.

Catalano is ‘closing the loop’ on real estate advertising 

Catalano sits on the board of and along with ACM co-owner Alex Waislitz now has the largest interest in the platform. Earlier this year, he rolled out the Today Acquire digital marketing platform in Sydney and Newcastle, which helps vendors find buyers.

In addition, ACM’s chief marketing officer, Paul Tyrrell, will now oversee marketing activity for

Back in 2019 when Catalano purchased the 160-plus ACM regional mastheads from Nine, there was speculation he could use the assets, as well as his stake in property media agency Tomorrow, to launch a wider property listings play.

At the time, he denied his ambitions were to take on Domain – Nine’s property portal and his former employer.

He told Mumbrella that suggestions he has eyes on another real estate portal are unsubstantiated, and insisted he wanted to continue to work with Domain, and its majority owner, Nine.

“Why would I have my own real estate play when I’ve got a clearly defined partnership which includes promotion with the Nine Network for the next three years?,” he said 14 months ago.

He did, however, concede that he had always wanted to close the loop on real estate advertising.

“I actually thought at one time that Fairfax should actually buy advertising agencies in the real estate space [to] close the loop. Then you could independently advise your clients – imagine if Fairfax or Domain could have owned Tomorrow [the media agency Catalano has a stake in], but also sent money to REA [Domain’s rival]? You’re in the group, you’re in the network, you nurture the circle of interest in the category,” he told Mumbrella.

Now, ACM will offer bundles across Victoria’s The Courier in Ballarat and the Bendigo Advertiser, as well as the Illawarra Mercury in News South Wales, and the Redland City Bulletin in outer Brisbane in partnership with the portal.

A listing on 

Catalano said he was excited to round out the ACM property suite in this way.

“Combining print, and off-portal marketing tools such as Today Acquire allows agents and vendors a one-stop shop for property media that targets buyers at all stages of their purchase cycle,” he said.

The portal’s CEO, Toby Balazs, said he was excited to be expanding its relationship with ACM.

“The combined talent of the groups has allowed us to seamlessly integrate into the ACM sales process and I look forward to seeing the results,” he said.

“Helping agents find buyers at manageable costs is one of our core pillars, and we look forward to working with the ACM team to roll this out to new markets across the country.”


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