Catalano’s ACM expands partnership with property portal Realestateview including advertising packages and shared marketing services
Antony Catalano’s Australian Community Media (ACM) is now offering real estate agents and vendors packages which span print advertising and a listing on national property portal Realestateview.com.au.
The publisher said it was an important step in Catalano’s “ambitious digital property strategy”.
Catalano is ‘closing the loop’ on real estate advertising
Catalano sits on the board of Realestateview.com.au and along with ACM co-owner Alex Waislitz now has the largest interest in the platform. Earlier this year, he rolled out the Today Acquire digital marketing platform in Sydney and Newcastle, which helps vendors find buyers.
I really do admire the effort by The Cat and Tobes, but realestateview will never come remotely close to REA’s national presence, in both its reach among users and presence within the agent community.
The only agents taking this up are the ones that grumble every year at REA’s annual sub cost rising and then grumble harder when the local print alternative (ACM) and the challenger product (realestateview) don’t deliver.
I’ve been in the rooms with these franchise directors and have been privvy to these conversations.
Again, good vision, but wont work in practice.
Totally agree!
Imagine, says Catalano. Yes. Imagine what would have happened if a media company bought real estate agents.
What Catalano means to say is that his deals have put agents in a conflict. Do they advertise to help sell a property or to make money out of Domain etc? I think we know the answer.
Of course, no one thinks of real estate agents as the arbiters of ethics. But Catalano’s thinking is based on monopoly extraction, not competitive value. The more he chases the spot light the more obvious are his motives.