Twitter advertising revenue tumbles 22% as it admits pandemic and civil unrest are taking a toll

July 23, 2020 11:41

Twitter’s advertising revenue fell by 22% in the second quarter of the 2020 calendar year.

The numbers come as the platform grapples with security breaches and its role in political conversations and debates, as well as civil unrest in the United States and a global ad market downturn due to COVID-19.

CEO and co-founder Jack Dorsey was immediately apologetic on his call with investors this evening (local time).

Twitter is at the centre of a political storm

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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1 COMMENTS

Steve 24 Jul 20

Time to review their sales director…. and their commercial strategies…

Twitter have an amazing amount of Data which should be picking up the loss of ad revenue right now…

Companies this size have been ‘pivoting’ to embrace new products available to them. I haven’t seen anything from Twitter to say they’ve been doing the same…

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