In a dramatic departure from the style of its recent advertising sing-alongs, supermarket giant Coles has released a new emotive brand ad in time for the Olympics, starring sporting hero and brand ambassador Cathy Freeman, Mumbrella can reveal.
The commercial, titled the Cathy Spirit ad, sees a young girl race across an open field, with the voice of commentator Bruce McAvaney from Freeman’s famous victory at the Sydney 2000 Olympics in the background.
The ad is set to break tomorrow morning around the opening ceremony, on both Nine and Nine’s digital Gem.
The ad is timed to coincide with the launch of Coles Sports for Schools, of which Freeman is the ambassador.
A survey from the supermarket found that one in five Australian children have their sights on becoming an Olympic hero when they grow up, while 87% will be inspired to watch and play more sport during the Olympics.
The ad was shot in country Victoria. Media was by MB3.
It was based on one of the most memorable moments in Australian sporting history, when Cathy Freeman won the 400m at the Sydney Olympics.