Cato & Clive Partners and The Bravery founder and director locked in for CommsCon 2024

With the CommsCon Conference and Awards quickly approaching, Mumbrella can announce the next two sessions in the program, with Sue Cato and Clive Mathieson, Cato & Clive Partners, and Claire Maloney, The Bravery’s founder and director, set to speak.

Communication experts Cato and Mathieson will be hosting an interactive workshop that will drop delegates into hypothetical PR crises, requiring them to react and think critically about how to float.

The workshop will provide communications and PR professionals with the chance to watch issues management experts work their craft in time tested ways.

(L-R): Sue Cato, Clive Mathieson

Having started her corporate communications career in 2003, Cato’s expertise is born from managing various large-scale issues that have impacted Australia’s corporate landscape. In addition to her work as a national media commentator for business issues, Cato can be seen and heard as a panellist on The Drum (ABC TV) and 2UE Breakfast Show.

Cato’s partner in crisis management, Mathieson, is a former editor of The Australian where he worked for close to 14 years before jumping into state and federal politics. Serving under Mike Baird, Gladys Berejiklian and Malcolm Turnbull, Mathieson’s advisory roles covered political and policy issues.

With recent times proving that any organisation can find itself in the centre of a PR storm, ‘Navigating a PR Crisis When Every Second Counts’ is a crucial session that will leave delegates feeling empowered to take on any crisis that will come their way.

Journalism veteran, Fear and Greed podcast presenter and content creator, Sean Aylmer, will also help lead the session.

Sean Aylmer

Also speaking is Claire Maloney, who founded The Bravery in 2012 – a communication, PR and social media company whose success has seen new hires taken on board this year.

With a communications-heavy career that reaches back to the mid 2000s, Maloney is bringing over a decade’s worth of experience to her panel-led session, ‘Reversing Purpose’.

Claire Maloney

The phrase “acts first, and ads second” will anchor the session to help delegates explore why purpose is vital in today’s marketing, particularly in the face of confusion and worries surrounding greenwashing (for companies looking to spotlight their sustainability efforts).

Drawing on contemporary international issues, purpose trends and impacts, panelists will share their philosophies on purpose in marketing and how it can leave a worthwhile impact.

Based at Sydney’s Four Seasons Hotel on 27 March, 2024, the CommsCon Conference and its Awards are gearing up to be the must-experience event on Australia’s PR and communications calendar.

Earlybird tickets are available to purchase here (until 16 February, 2024).

Moreover, to help potential delegates keep tabs on the industry’s pulse, the CommsCon newsletter – curated by Mumbrella’s creative and PR journalist Lauren McNamara – will return next year.


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