Dentsu Creative’s chief PR officer to speak at CommsCon 2024

Mumbrella’s CommsCon Conference and Awards are returning in 2024, with Dentsu Creative’s chief public relations officer, Tim Powell, locked in to speak.

Taking place on 27 March, 2024 at the Four Seasons Hotel in Sydney, the CommsCon Conference and Awards will celebrate rising and established professionals in the industry.

The Awards cover 25 categories across the PR and comms industry, including one new one – Best New-Comer of the Year.

As always, the CommsCon Awards will provide attendees with opportunities to highlight their achievements, grow their networks, and shape the journey of their careers and organisations.

At the 2023 Awards, Ogilvy PR took home PR Agency of the Year – Large, while We Are Different and Third Hemisphere won the Midsize and Boutique/Small categories.

Entries to the CommsCon Awards are now open, with the first entry deadline on 15 December, 2023, and the final entry deadline on 12 January, 2024.

Adding onto the excitement, the CommsCon Conference will bring thought-provoking, industry-shifting sessions that will see an impressive lineup of top talent sharing their expertise on the state of communication in today’s day and age.

Tim Powell, chief public relations officer at Dentsu Creative, is the first speaker locked in.

With over three decades of experience in PR, politics, corporate affairs and journalism, Powell’s extensive experience in the field has garnered him a network that reaches across agribusiness and food, sustainability and retail.

Tim Powell

As the chairman of Dentsu’s Cox Inall Ridgeway (its Nations social change agency) and a board member of the Product Stewardship Centre of Excellence – an environmental initiative set up by Dentsu, AiGroup and UTS Institute for Sustainable Futures – Powell’s career has led him to acting as a C-level advisor on communication and business matters, including PR strategy, crisis management, consumer and corporate issues.

Powell’s session, ‘If Generative AI is Changing Journalism, How Does That Change PR?’, will delve deep into journalism’s meteoric evolution spurred by the rise of artificial intelligence.

The talk will also uncover the relationship between journalists, PR consultants and audiences – along with the legal, strategic and craft problems that arise from them.

The remaining CommsCon roster will be announced over the next few months.

Early bird tickets are on sale until 16 February, 2024, and are available here.

Additionally, the CommsCon newsletter will return fortnightly in the new year, led by Mumbrella journalist Lauren McNamara.


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