Cav Con wins Polaroid and Pernod Ricard
Sydney PR agency Cav Con has landed the public relations accounts for Polaroid and Pernod Ricard group brands Chivas Regal, Royal Salute, Jameson and Plymouth Gin.
The announcement:
Polaroid have appointed Sydney based Public Relations agency, Cav Con, to drive a strategic PR campaign reflecting its repositioning as a fashion forward lifestyle brand.
In related news, Cav Con has also been appointed PR representatives for an expanded sprits portfolio under the Pernod Ricard group following a competitive pitch. This follows the agency’s successful representation of ABSOLUT spanning over ten years.
Cav Con will now work across the Chivas Regal, Royal Salute, Jameson and Plymouth Gin brands…in addition to the iconic Swedish Vodka brand.
“ABSOLUT has always been more than simply a vodka, having led the market with innovative marketing concepts across art and fashion for over two decades, and Cav Con’s consistently forward thinking approach made them a clear choice to not only retain ABSOLUT, but develop campaigns for other Pernod Ricard spirit brands”, said Gwenola Hanaut, Marketing Manager, Pernod Ricard Australia.
Source: Cav Con press release
