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CBS’ Christian Williams named director of Ten Interactive

Ten has announced Christian Williams as its director of Ten Interactive.

Williams, who has worked at CBS Interactive as its Asia-Pacific programmatic trading manager, and will lead the 10 Interactive team in addition to his current role.

Williams’ role is effective immediately

He is the latest recruit to join the newly formed Ten sales team, under chief sales officer, Rod Prosser.

The new team will operate in five divisions: Ten Effect, Ten Imagine, Ten Exchange and Ten Interactive. Tamar Hovagimian leads Ten Effect, Michael Stanford is the head of Ten Imagine, Grant Madigan runs Ten Exchange.

CBS was originally tasked with running Ten Interactive.

Williams new role is effective immediately. He will be responsible for digital sales revenue and the integration of CBS Interactive’s trading platform into Ten’s system.

“Establishing a strong, future-focused digital sales capability is crucial to the success of Network 10’s new advertising sales team. Fortunately for us, we will be leveraging the world-leading resources, systems and technology of CBS to deliver advertisers a first-class trading experience,” Prosser said.

“As someone very familiar with CBS’ sales systems and technology, Christian will make a fantastic addition to our team. With digital consumption and customer data availability increasing, Christian will be able to fast-track our digital capabilities, positioning us well for the future.”

Williams has sent the last four years at CBS Interactive, and prior to that worked in roles at video games and entertainment publisher, Showdown, and programmatic and technology platform, Xaxis.

“Ten has ambitious multi-platform content plans, opening up a lot of innovative and creative opportunities for its advertisers and under 50s audience,” Williams said.

“Having worked closely with Rod and the Network 10 team since CBS’ acquisition, I’ve seen their commitment to elevate their digital sales strategy as they look to bring their advertising sales capabilities in-house. I can’t wait to join the team and get straight into it.”

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