Ten confirms Multi Channel Network will retain the network’s sales contract
Network Ten will maintain its advertising sales contract with Multi Channel Network, dispelling fears the network’s recent acquisition by CBS could jeopardise the existing agreement.
MCN has been managing the network’s sales for more than two years, following Ten taking a 25% stake in the organisation as part of a 2015 fund raising package.
Anthony Fitzgerald, MCN CEO: “MCN will focus on further strengthening our partnership”
The two companies confirmed in a public statement today, that the sales representation agreement will continue, with MCN managing the advertising interests for Ten, Eleven, One and the online catch-up streaming platform Tenplay.
“As Network Ten moves into this new chapter, MCN will focus on further strengthening our partnership through brand integration, increased scale and most importantly, our data and technology roadmap.
“Through our innovative solutions and world class developments, like SIA, cross-platform programmatic and addressable advertising, we are well positioned with the team at Network Ten to deliver best in market trading capabilities and efficiencies,’ MCN chief executive office,r Anthony Fitzgerald, said in the statement.
MCN will be launching its SIA data management platform in 2018 integrating the company’s disparate data sources, including TV, online, mobile, location and OOH, as well as feeds from agencies and advertisers.
Network Ten chief executive officer, Paul Anderson, said, of the MCN relationship: “They lead the way in innovative advertising solutions and their strength in this area, plus their scale and efficiency, was why we joined forces with them and is why we will look forward to continuing our partnership with them.”
The deal will be dissolved inside 12 months.
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So Ten is staying with the sales house that helped put them into receivership.
The same sales house that is also owned by a major competitor.
The same competitors owners that just spent a lot of money trying to block Ten’s new owners in court.
Nothing could possibly go wrong here.
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There will be a few disappointed sales directors walking around Pyrmont today. The big sales gig at 10 is on hold for now
Give it 12 months and CBS will have their own team in place.
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