Cbus Super stresses consistency and security in retirement in campaign film shot remotely

Cbus Super is giving customers the comfort of knowing that secure super can ensure that daily routines don’t have to change from working into retirement.

The campaign film and 90-second online content piece were shot in Brisbane due to restrictions preventing production in Melbourne where creative agency, The Shannon Company, and Cbus teams are based. Production was live-streamed to the teams for oversight.

The Shannon Company’s creative director, Stuart Nightingale, praised the remote production technology then enabled the campaign to go ahead.

“Although this spot clearly shows that some things don’t have to change, our filming process most certainly had to,” he said.