Cbus Super stresses consistency and security in retirement in campaign film shot remotely
Cbus Super is giving customers the comfort of knowing that secure super can ensure that daily routines don’t have to change from working into retirement.
The campaign film and 90-second online content piece were shot in Brisbane due to restrictions preventing production in Melbourne where creative agency, The Shannon Company, and Cbus teams are based. Production was live-streamed to the teams for oversight.
The Shannon Company’s creative director, Stuart Nightingale, praised the remote production technology then enabled the campaign to go ahead.
“Although this spot clearly shows that some things don’t have to change, our filming process most certainly had to,” he said.
“COVID has forced us to think laterally, and experience over the past six months has shown that great content can be developed remotely. Our Remote Shoot technology has allowed us to continue to deliver content with clients like Cbus and others, by filming in regional Victoria, Sydney and Brisbane and maintaining strong creative control.”
The campaign comes as Cbus identified growing anxiety amongst Australians about the ability to retire and maintain quality of living.
The ad depicts a worker leaving his home early in the morning, encountering his daughter returning from a late night. As he transitions into retirement the pair’s morning greeting remains the same, although now she is arriving with a sleeping baby and he is leaving for a fishing trip.
The campaign launched on 18 October.
Credits
Client: Cbus
Peter Little, Head of Brand, Member Communications and Narrative
Razia Dzananovic, Brand and Partnership Manager
Creative: The Shannon Company
Creative Director: Stuart Nightingale
Creative Team: Harry Bastin & Jaksen Daddo
Director: James Shannon
Production: The Producers
Client Engagement: The Shannon Company
Jacquelyn Whelan
