Celebrity Apprentice debuts with 866,000 metro viewers

Zanda Wilson

May 24, 2021 10:51

The new season of Nine’s Celebrity Apprentice debuted on Sunday night, with an average of 812,000 metro viewers watching the first boardroom of the season.

The full launch episode was viewed by 682,000 metro viewers, as Aussies were introduced to the new boss, Lord Sugar, and a host of celebrities competing to win money for their chosen charities.

The Boardroom also won the 16-39 and 18-49 advertising demos, with Nine News Sunday taking out 25-54.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.