Celebrity Apprentice helps Nine take Sunday, but Seven wins another week

Nine delivered a strong performance on Sunday night, with good performances by Celebrity Apprentice and 60 Minutes helping the network to a nightly share win.

Celebrity Apprentice – Boardroom took in 773,000 metro viewers, following the full episode which aired to 668,000 metro viewers, making it the top-rating non-news program on Sunday.

The Boardroom also won the three key advertising demos in metro markets, and was the #1 rating non-news program nationally, with 972,000 viewers.

Lord Alan Sugar

In primetime, MasterChef delivered 590,000 metro viewers for Ten, while Seven’s News Spotlight investigation into the global theme park industry aired to 571,000 metro viewers (and 899,000 nationally).

ABC’s Spicks and Specks had 575,000 metro viewers, while Seven’s AFL: Sunday Afternoon Football (445,000 metro viewers) beat Nine’s Sunday Afternoon NRL Live (302,000 metro viewers).

The top-rating program overall was Seven News, with 1.065 million metro viewers, ahead of Nine News Sunday with 1 million metro viewers.

7Mate was the top-rating multi-channel on Sunday night, but Nine had the top-rating primary channel and won the night with a 28.4% network share.

It was followed by Seven with 27.4%, Ten with 20.0% and ABC with 14.4%.

Despite Nine’s strong Sunday, Seven racked up another network share win for Week 23 ending Saturday, 5 June.

Seven had a 30.8% network share for the week, ahead of Nine with 26.5%, Ten with 18.8% and the ABC with 15.7%. In addition, Channel 7 was also the #1 primary channel for the week with a 21.0% share.

Across the week, Seven won every night except last Tuesday, which was taken by Nine.

Seven’s AFL performance was particularly strong on Friday (623,000 metro viewers) and Saturday evenings (675,000) as Melbourne suffered through a second consecutive weekend of lockdown.

As a result the network to 34.9% and 40.9% winning shares on Friday and Saturday respectively.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.