Elders Insurance launches new work, building on ‘Our way never gets old’ platform
Regional and rural insurance provider, Elders Insurance has released a new campaign via The Core Agency, carrying on the brand platform, ‘Our way never gets old’.
The campaign features two TVCs, press and digital coverage, and like previous campaign collaborations between the agency and insurer, uses real Elders agents in the stories told.
Jon Skinner, founder and creative partner at The Core Agency said: “These films make the simple point that technology is great, but smart humans are irreplaceable. When we spoke to SMEs in the development of this campaign it became clear just how much Elders Insurance customers value their local agent partnership as a critical part of their business.”
The new campaign features two stories, each small business owners, a farmer and a microbrewer, who have taken on new technologies to help their operations, highlighting how much they value the human interaction with their Elders Insurance agents.
