News

Elders Insurance launches new work, building on ‘Our way never gets old’ platform

Regional and rural insurance provider, Elders Insurance has released a new campaign via The Core Agency, carrying on the brand platform, ‘Our way never gets old’.

The campaign features two TVCs, press and digital coverage, and like previous campaign collaborations between the agency and insurer, uses real Elders agents in the stories told.

Jon Skinner, founder and creative partner at The Core Agency said: “These films make the simple point that technology is great, but smart humans are irreplaceable. When we spoke to SMEs in the development of this campaign it became clear just how much Elders Insurance customers value their local agent partnership as a critical part of their business.”

The new campaign features two stories, each small business owners, a farmer and a microbrewer, who have taken on new technologies to help their operations, highlighting how much they value the human interaction with their Elders Insurance agents.

Elders Insurance is part of the QBE Insurance Group, who are also the exclusive provider of Elders’ product offering.

CMO at QBE Insurance Group, Sara Foale said: “Elders Insurance helps protect a huge diversity of SME businesses right across Australia. Our new campaign captures the truth that however reliant a business is in new technology the role of genuine human customer service has never been more important.”

The ‘Our way never gets old’ platform was launched in 2018, following The Core Agency being appointed to handle Elders’ creative account.

The Elders Insurance model is built on an owner-agent relationship, with each being handled by those who live and work in their local communities.

The Core Agency’s clients include IGA Supermarkets, QBE Insurance, PwC, Just Better Care, EasyFlowers, Doctors on Demand, Beem It and Evergreen Garden Care.

Credits

Client: Elders Insurance / QBE Insurance Group
Chief Marketing Officer: Sara Foale
Head of Marketing: David Hirsch
Marketing Manager: Yasi Phillips

Agency: The Core Agency
Creative Partner: Jon Skinner
Creative Partner: Christian Finucane
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Account Director: Joseph Rosslind
TV Producer: Monique Pardavi
Production Company: The Directors Group
Director: Hamish MacGregor
Executive Producer: Craig Griffin
DP: Marcus Cropp
Post Production: Mr Fox
Casting: Zak Hamer / Catapult Casting
Music and Sound Design: Smith & Western
Stills Photographer: Nicole Reed

Media Agency: Them Advertising

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